The full self driving package of the Autopilot of Tesla, currently valued at $ 7,000 or 6,400 euros, will rise about $ 1,000 on July 1.

Tesla Full Self-Driving option cost rises by ~ $ 1000 worldwide on July 1st. Order a Tesla online in less than 2 minutes at

– Elon Musk (@elonmusk) May 18, 2020

The company has increased prices in the past as vehicles acquire more features and enhancements. They recently activated the ability to come to a complete stop against STOP signals and traffic lights.

In fact Elon musk It has warned on different occasions that the price of the autonomous driving package would gradually rise coinciding with significant improvements in the vehicle’s capabilities.

In theory the Tesla they would be able to do a lot more things, faster, after they started building the vehicles with 3.0 hardware. It was a fundamental part of the strategy to achieve autonomous driving at the end of 2019.

Unkept promises

Unfortunately that did not happen. Elon musk He later explained that part of the reason is related to the need to rewrite all the Autopilot code to adapt it to the hardware 3.0. Tesla it has stopped giving specific dates of when they will be able to drive themselves.

Some experts are optimistic and believe that they will be able to achieve it in a few months. Some others believe that it will not happen in less than 5 to 10 years, even more.

So much Musk how Tesla They have promised that the company’s vehicles would be able to drive themselves fully automatically for about five years, without it happening.

The strategy of gradually raising the price to a feature named after something the vehicles are not yet capable of doing has also been met with harsh criticism.

$ 100,000 for Tesla’s total autonomous driving

Elon musk, after announcing the increase of $ 1,000 for the total autonomous driving package, has ensured that the price will continue to rise and “It could reach 100 thousand dollars”.

The FSD price will continue to rise as the software gets closer to full self-driving capability with regulatory approval. It that point, the value of FSD is probably somewhere in excess of $ 100,000.

– Elon Musk (@elonmusk) May 18, 2020

The news, as expected, has not been well received. The price is excessively high for a product that no one has yet been able to test, who does not know when it will arrive and which is subject to local regulations, some especially strong as in Europe.

Is it possible that this is another of the Musk On twitter? No doubt, but current or future customers cannot continue to play the CEO’s “truth or lie” game. Tesla and its communication policy, as the sole spokesperson, should change.

If the strategy of reaching $ 100,000 when they finally achieve full autonomous driving is real, it is a strategy that has been born dead.

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